Hinckley Yachts
Within the boating industry, Hinckley has always been known for creating the finest luxury yachts. Hinckley wanted to expand into new markets, attracting high net worth non-boaters looking for their first purchase. Their marketing however, was dated and not living up to the quailty of the boats they produce. Hinckley needed help creating a campaign that would live up the product, and more importantly introduce them to non-boaters as the perfect choice for their first boat purchase.
PROJECTS
• Print Advertising
• Email Marketing
• Banner Ads
• Tradeshow Banners
• Website Graphics
• Direct Mail
Buying your first boat can be intimidating, there is a lot to learn and there is a real fear of owning a boat turning into a drain on time and money. Buying and owning a Hinckley however is truly a unique experience in the boating world. Most boats are mass produced molded fiberglass and once you purchase, you are on your own. Hinckley’s boat building yard in Southern Maine hand crafts only 50 yachts per year. Once your Hinckley has been built a representitive hand delivers the boat and stays with you for three days to train you on driving their jet propulsion engines. Once you are an owner, their service yards around the country will monitor for potential issues, winter house, and maintian your boat for the lifetime of ownership..
It’s not just about the boat.
Even with all the fine details of ownership. The potential Hinckley owner doesn’t need to be bombarded with them. The sum of all those above items is that owning a Hinckley allows you to have the best day possible on the water. It allows you the comfort of knowing the your leisure time will be relaxing and worry free.
Success
The new campaign has only just been launched. But, this years list of orders is already filled and the company is being introduced to new markets throughout the U.S.
